How We Got Here
For years, our team ran paid advertising campaigns that generated motivated seller leads at scale - across Google, Facebook, YouTube, and half a dozen other platforms. We were good at it. Really good.
The problem was who we were selling to.
Our clients were lead resellers. Companies like PropertyLeads, USLeadList, and a dozen others you've probably seen advertised. They'd buy our leads for $30-50 each, slap their brand on them, and resell them to real estate investors for $150-250 per lead. Same lead. Same seller info. Same property address. Just a 3-5x markup for doing nothing more than passing it along.
That didn't sit right with us. Investors were getting a raw deal, and the resellers were getting rich by sitting between us and the people who actually needed the leads.
So we asked a simple question: what if we worked directly with the investors?
The answer was Unlisted House Leads. Instead of selling bulk leads to resellers, we now work one-on-one with real estate investors. You tell us your target zip codes, your preferred property types, and how you want your leads delivered. We build a custom ad campaign around your criteria and deliver exclusive leads in real time - direct from our ad platforms to your phone, email, or CRM.
Because we're the ones running the ads, you get things no reseller can offer:
Zip code precision. Resellers sell pre-made inventory. We build campaigns around your exact target area - down to the zip code. If you invest in 75217 and 75241, those are the only zip codes we run ads in for you.
Exclusive territory. We limit one investor per zip code. Your leads are yours - not shared with 3 other wholesalers working the same market.
Source-direct pricing. No middleman markup. Our leads cost $58-91 each depending on your plan - a fraction of what resellers charge for the exact same quality. We can do this because there's no reseller taking a cut.
Full control. Want to pause? Pause. Want to shift from inherited properties to pre-foreclosures? Done. Want to add three new zip codes? We adjust the campaign. Resellers can't do this because they don't control the ad spend - we do.
Who We Are
We're a small team of performance marketers and media buyers based in Sheridan, Wyoming. We've collectively managed millions in ad spend across Google, Meta, YouTube, TikTok, and Snapchat. Our background is in lead generation - not real estate - which is exactly why our leads convert: we optimize for lead quality metrics, not vanity metrics.
We don't flip houses. We don't wholesale. We don't compete with our clients. We do one thing: generate exclusive motivated seller leads and deliver them to the investors who close deals.